Color Psychology
Understanding Color
Color affects response. Different colors can alter our mood by inspiring serenety, agitation, and even hunger. Red is a powerful attention-grabber, and has been shown to increase response.
Color Tips
- Use colors consistently. Over time, consumer will learn to associate your business and its colors.
- Keep your colors simple and recognizable
- Don’t make a long-term commitment to this year’s trendy color.
- Don’t overdo it. Excessive non-white color coverage can overwhelm, making your material hard to read and less inviting. You might find that conservative, strategic use of spot color can be more attractive and effective than a sheet of paper painted thick with solid color coverage.
Color Psychology
Red Powerful, exciting
Black Accomplished
Blue Secure, peaceful
Brown Dependable, logical
Cream Calm
Gray Secure, calm
Green Calm, natural
Pink Sweet, soft
Tan Calm, natural
Violet Regal
White Pure
Yellow Happy, sunny |
