Automotive Selects |
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Aggregate Vehicle Value |
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Body Size of Newest Car |
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Dominant Vehicle Lifestyle Indicator |
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New Car Buyer |
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Intend to Purchase Vehicle |
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Known Number of Vehicles |
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Truck/Motorcycle/RV Owner |
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Vehicle Make Code (1st vehicle) |
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Vehicle Make Code (2nd vehicle) |
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Vehicle Model Code (1st vehicle) |
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Vehicle Model Code (2nd vehicle) |
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Vehicle Year (1st vehicle) |
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Vehicle Year (2nd vehicle) |
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Vehicle/Auto - New/Used Indicator 1st Vehicle |
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Vehicle/Auto - New/Used Indicator 2nd Vehicle |
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Off Road Rec Vehicles |
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Behavior/Lifestyle Selects |
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Apparel (all types all sizes and all ages) |
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Art/Antiques |
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Aviation |
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Beauty and Cosmetics |
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Book Reading |
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Books, Magazines, Music |
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Buy Pre-Recorded Videos |
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Cable TV Viewing |
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Career |
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Career Improvement |
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Career-Oriented Activities |
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Casino Gambling |
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Celebrities |
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Children Learning & Activity Toys |
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Children's Interest |
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Childrens Products |
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Christian Families |
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Community/Charities |
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Community/Civic Activities |
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Computing/Home Office - General |
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Cooking - General |
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Cooking - Gourmet |
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Cooking - Low Fat |
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Cooking/Food Grouping |
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Credit card Use (Amex, MC/Visa,Discover) |
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Credit Card User |
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Cultural/Arts Events |
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Current Affairs/Politics |
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Dieting/Weight Loss |
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Donate to Charities |
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Dvd/Videos |
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Education Online |
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Electronics |
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Electronics & Computing & Home Office |
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Enviromental Issues |
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Fashion |
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Financial Services |
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Food - Natural |
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Food - Vegetarian |
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Food - Wines |
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Foreign Travel |
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Gambling |
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Games - Board Games/Puzzles |
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Games - PC Game Player |
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Games - Video Game Console |
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Gaming - Casino |
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Gaming - Lottery |
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Gourmet Cooking/Fine Foods |
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Grandchildren |
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Health & Beauty |
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Health/Natural Food |
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High End Appliances |
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High-Tech Living |
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History/Military |
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Household Pets |
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Intend to purchase - HDTV/Satellite Dish |
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Intend to purchase - Home Improvement |
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Investing/Finance Grouping |
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Investments - Active - Behavior |
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Investments - Foreign |
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Investments - Personal |
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Investments - Real Estate |
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Investments - Stocks/Bonds |
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Jewelry |
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Lifestyles Interests & Passions - Collectibles |
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Lifestyles Interests & Passions - Crafts/Hobbies |
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Luggage |
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Magazines |
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Mail Order Buyer |
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Mail Order Donor |
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Mail Order Responders |
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Membership Clubs |
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Method of payment - Cash, Credit Card, Retail Card |
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Military Memorabilia/Weaponry |
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Military Veteran |
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Money Making Opportunites |
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Money Seekers |
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Movie Collector |
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Movie Player |
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Movie/Music Grouping |
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Music - Avid Listener |
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Music - Home Stereo |
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Music Collector |
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Music Player |
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Musical Instrument |
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Nascar |
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New Bank Card Issued |
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Number of Credit Lines |
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Off Road Rec Vehicles |
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Online Purchasing Indicator |
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Our Nation's Heritage |
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Own a Cat |
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Own a CD Player |
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Own a Dog |
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Own Other Pet |
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Parenting |
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PC - Own or Use |
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Personal/Home Computer |
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Pets |
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Photography |
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Photography & Video Equip |
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Physical Fitness/Exercise |
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Presence of Bank Card |
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Professional Living |
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Range of New Credit |
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Reading - Audio Books/Financial Newsletters Subscribers/General |
Magazines/Religious/Inspirational/Science Fiction Top Sellers |
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Real Estate Investments |
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Recreational Vehicles |
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Religious/Inspirational |
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Retail Activity - Date of last activity |
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Retail Purchase Category |
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Science Fiction |
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Science/New Technology |
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Science/Space |
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Self-Improvement |
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Smoking/Tobacco |
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Stamp/Coin Collecting |
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Stereo/Records/Tapes/CD's |
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Stock/Bond Investments |
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Sweepstakes/Contests |
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Telecommunication |
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Theater/Performing Arts |
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Tickets |
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Travel |
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Travel - Cruise Vacations/family vacations/Foreign/US |
Travel USA |
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TV Reception - Cable/HDTV/Satelitte Dish |
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Upscale Living |
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Value Priced General Merchandise |
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VCR Recording/Hoe Video |
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Video Games |
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Walking for Health |
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Watching Sports on TV |
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Wildlife/Environmental |
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Wines |
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Wireless - Cellular Phone |
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Woodworking |
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Young Mens Apparel |
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Young Womens Apparel |
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|
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Health Related Selects |
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Allergy Related |
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Arthritis/Mobility |
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Cholestrol Focus |
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Diabetic |
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Disabled Individual in Household |
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Homeopathic |
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Organic Focus |
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Orthopedic |
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Senior Needs |
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High-Tech Data Selects |
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Internet User |
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Cellular User |
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International Long Distance |
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Optional Calling Services |
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High Dollar Long Distance |
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PC Owner |
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Operating System |
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Software Buyer |
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Software, Used |
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E-Mail/Internet Prospect Flag |
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Internet Connection Type |
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PC DSl/High Speed |
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Wireless Product Buyer |
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Hobby |
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Collectibles |
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Collector - Avid |
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Crafts |
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Gardening |
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Home & Garden |
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Home Furnishing/Decorating |
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Home Improvement |
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Home Improvement - Do-It-Yourselfers |
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Home Living |
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Home Workshop |
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House Plants |
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Needlework/Knitting |
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Sewing |
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Sewing/Knitting/Needlework |
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HomeOwner Selects |
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Homeowner/Renter |
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Loan To Value Range |
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Property Type |
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Home Purchase Amount Range |
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Year Built - Actual |
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Loan Date - 1st |
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Loan Date - 2nd |
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Loan Amount Range - 1st |
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Loan Amount Range - 2nd |
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Home Market Value Range |
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Available Home Equity Range |
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Dwelling Size |
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Home Square Feet |
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Length of Residence |
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Median Home Value Specified Owner Occp'd |
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Presence of Pool |
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Purchase Year of Home |
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Real Estate Investment |
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Year Home Built Range |
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Household Demographics |
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Adult - Single Parent w/Children |
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Adult Age Range Present in Household |
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Adult Age 2 year Increments |
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Age Head of household |
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Children's age 1 year increments |
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Business Owner in Household |
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Estimated Household Income |
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Education - Head of Household |
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Education - 1st Individual |
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Email Flag |
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Household size |
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Occupation |
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Presence of Children |
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Children Age/Gender Ranges |
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Presence of Senior Adult |
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Presence of Young Adult |
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Number of Adults Present |
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Number of Children Present |
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Number of Generations in Household |
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Senior Adult Present |
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Veteran in Household |
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Marital Status |
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Length of Residence |
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Single Family Dwelling Unit/Multiple Family Dwelling Unit |
Working Woman Indicator |
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Small Office/Home Office |
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Individual Demographics |
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Adult Date of Birth (MMYYYY) |
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Adult Age 2 yr. Increments |
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Adult Age/Gender Ranges |
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Gender |
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Ethnic Country of Origin |
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Ethnic Language |
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Ethnicity - African American |
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Ethnicity - African American Professionals |
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Ethnicity - Asian |
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Ethnicity - Hispanic |
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Occupation |
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Religion Code |
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Life Event Selects |
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Adult - College Graduate |
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Adult - Empty Nester |
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Adult - Expectant Parent |
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Intend to Purchase - Vehicle |
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Life Event - Child Nearing High School Graduation |
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Life Event - New Parent |
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Life Event - Recent Home Buyer |
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Life Event - Recent Mortgage Borrower |
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Martial - Divorced |
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Marital - Newlyweds |
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Political |
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Congressional District |
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Voter Party 1st Individual |
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Voter/Party |
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Recreation |
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Bicycling |
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Boating/Sailing |
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Camping/Hiking |
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Exercise - Aerobic/Cardiovascular |
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Exercise - Running/Jogging |
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Exercise - Walking |
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Exercise/Health Grouping |
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Fishing |
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Golf |
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Hunting/Shooting |
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Motorcycling |
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Outdoor - Biking/Mountain Biking |
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Outdoor - Boating/Sailing/Camping/Hiking/Fishing |
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Hunting/Shooting/scuba diving/water sports |
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Participant -Esquestrian/Golf/Motorcycling/Snow Skiing/Tennis |
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Power Boating |
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Running/Jogging |
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Sailing |
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Snow Skiing |
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Spectator - Baseball/Basketball/Football/Hockey/Racing/Soccer/Tennis/TV Sports |
|
Sports & Leisure |
|
Tennis |
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|
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Travel Selects |
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Vacation - International |
|
Vacation - RV |
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Vacation - US |
|
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Wealth Indicators
|
|
Real Estate Investor (Owns 2+ Property) |
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Networth |
|
Likely Investor Model |
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Highly Likely Investor Model |
|
Income Producing Assets |
|
Estimated Income |
|
Insurance - Own Life Ins. Policy |
|
Median Household Income |
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