Estimated List Cost

NEWSPAPER Estimated List Cost Saturated: $8/M or $.008 per piece Targeted: $20/M or $.02 per piece Specialty: $38/M + or - $.038+ per piece SUGGESTED RETAIL Estimated List Cost Saturated: $9/M or $.009 per piece Targeted: $25/M or - $.025 per piece Specialty: $40/M + or - $.04+ per piece

Saturated lists cover all addresses within a certain geographic area, such as a zip code or carrier route.

Targeted lists are consumer records based on demographic data such as age, income, gender, etc. Price shown includes one selection criteria, others may be added for an additional charge.

Specialty lists include credit scores, automotive buyers, professional licenses, political affiliation, lifestyle selects, etc. All lists have minimum orders, usually around $65/M and are for one-time use only.