Direct Mail Checklist
q Submit Artwork
q
Finalize
Quantity
q
Verify
Production Schedule
q
Determine
Final Deadlines for List, Art & Payment
q
Acquire
List
q
Decide
on Mail Dates
q
Approve
Proofs
q
Verify
Postage
COPY/ART
q
Art
Supplied by Client or Newspaper
q
Verify
art is in useable format & postal friendly
q
Download
print-ready artwork to PMC
q
Specify
proof format required
q
Approve
final proof
LIST
q
Develop
list criteria and determine final counts
q
Include
house list
q
Order
list
QUANTITY
q
Finalize
quantity to mail
q
Determine
quantity of samples required
(for
newspaper and/or client – they will be mailed separately)
PRODUCTION
q
Verify
production schedule
SCHEDULE
q
Decide
on in-home date
q
Determine
required mail date to meet schedule
POSTAGE
q
Determine
if mailing First Class or Standard
q
Verify
postage estimate
q
Confirm
indicia to be used
q
Request
postage payment
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