Direct Mail Checklist

q     Submit Artwork  

q     Finalize Quantity                                

q     Verify Production Schedule

q     Determine Final Deadlines for List, Art & Payment

q     Acquire List

q     Decide on Mail Dates 

q     Approve Proofs

q     Verify Postage

 

 COPY/ART

q     Art Supplied by Client or Newspaper

q     Verify art is in useable format & postal friendly

q     Download print-ready artwork to PMC

q     Specify proof format required

q     Approve final proof

 

 LIST

q     Develop list criteria and determine final counts

q     Include house list

q     Order list

 

 QUANTITY

q     Finalize quantity to mail

q     Determine quantity of samples required

(for newspaper and/or client – they will be mailed separately)

 

 PRODUCTION

q     Verify production schedule

 

 SCHEDULE

q     Decide on in-home date

q     Determine required mail date to meet schedule

 

 POSTAGE

q     Determine if mailing First Class or Standard

q     Verify postage estimate

q     Confirm indicia to be used

q     Request postage payment 

 


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Print Marketing Concepts, Inc. - Smart Mail Program
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