The Advantages of Direct Mail

• Highly Targetable
• Efficient
• Flexible
• Variety of Sizes and Formats
• Personal
• Measurable

There are many ways to advertise your product or service. With direct mail you can be:

 

Highly targeted:  Advertising mail can both blanket a geographic area as well as be highly targeted to a specific audience.  Using a variety of readily available demographic information, it’s easy to zero in on exactly the type of person who is likely to buy from you.  Direct mail works best when you have a definable audience that is smaller than everyone on the block.

 

Efficient: Depending on an advertiser’s needs, they can target a specific audience or they can cover an entire geographic area.  Either way, they are able to pinpoint exactly who receives their ad messages which results in smaller number of pieces going out through the mail. This helps keep costs down.  Think of it like a “rifle shot” approach rather than the “shot gun” method.

 

Flexible: Advertising mail gives you the space and flexibility to be creative.  You are limited only by your imagination, your budget and what can be sent through the mail. Compare that to a 30 or 60 second spot. Direct mail is flexible enough to generate leads, make sales or just build awareness.

 

Personal: Because advertisers can target individuals that meet specific criteria, direct mail can stand out because it can be addressed to individual consumers, both in the address as well as in the body copy.  With the magic of computers, direct mail advertisers have the unique ability to mass market to an audience size of one – allowing a different message to be delivered to each recipient based on what you know about them.

 

Measurable:  Because postcards are stand alone advertising messages, using offers like ‘bring this card in & receive a free gift’ gives direct mail has an easier advantage over other advertising mediums in its ability to track results of an ad campaign.

 

Variety of Sizes: Postcard mailers are extremely popular and come in 4 sizes (4x6, 6x9, 6x11, 4x10). The 6x9 size is the most popular size. They are affordable, quick and effective.