Print Marketing Concepts, Inc.

Do you struggle with trying to sell consistent advertising programs to infrequent or non-advertisers? Our POWER UP Program sells these hard to reach advertisers on the power of print, the value of frequency and the reach of your newspaper. Small businesses need an affordable, easy to use program that gets their message to their customer. POWER UP is that program.

This two-week program:

Adds new dollars immediately to the paper’s revenue stream from inactive accounts, infrequent and non advertisers.
Creates a current database of these small and medium sized accounts that can be used for other special projects.
Increases ad count and revenues for weak advertising days.
Gives you the option of building circulation from non-subscribers.
Is an excellent training tool for your staff. It reminds your sales reps of the basic building blocks that are key to successful sales presentations.

POWER UP is an exciting sales program that builds enthusiasm in your staff because it works! As contracts are signed and sales build, the excitement is contagious, creating a very positive sales environment at your newspaper.

Here are a few clients experiences with POWER UP:

“Thank God we did POWER UP this year – it was a significant revenue boost for us we really needed. It’d have been a much, much tougher year than it has already been had we not had that in place.”

Dennis Host
Marketing Director
St. Cloud Times
St. Cloud, MN

"To be honest, I was unsure about how the POWER UP program was going to work. I thought if businesses were currently not advertising and all previous attempts had failed, why would this program work now? I decided to attempt this program with all the enthusiasm I had, and hoped it would rub off on my clients. To my surprise, it did! My accounts were really excited to learn more about our market. I was surprised to discover how easy it was to sell the program to those that did show up. During the presentations, my team and I sold more than double our goal."

Kristen Aaron
Account Executive
The Champion

"The POWER UP program has really helped reach my clients in a way never thought of before. I had a client who had never advertised with me before, but after the presentation she immediately wanted to sign up. This account told me that the presentation was very clear and easy to understand and that it was the best program she’d seen in over 20 years of owning and operating a business."

Neal Castle
Advertising Executive
Dell Rapid Tribune
Garretson Weekly

"After my first Power Up session I called one of my customers who was planning to attend the presentation later in the day. He said he had already talked to someone who had just attended and knew he wanted to do it. He said we should just sign him up! "

Jessica Schieck
Advertising Sales
Brandon Valley Challenger