Solving
Problems
“When I became
publisher of this paper one of my priorities was to improve our TV magazine.
It was desperately in need of updating as well as a marketing plan.
Having worked with PMC in other markets, I was confident that they could
help us revamp and sell our TV magazine.
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The result
was that they created a product that we are proud to offer our
readers! They also helped us reduce our weekly costs, increase
revenues by 300%, and created a series of house ads we used to
kick off our ‘new and improved’ TV magazine.
It’s
a pleasure to work with PMC because they consistently offer creative
solutions and outstanding sales support all year long.”
Bob Aguilar, Publisher
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Results
“I
can’t believe how strong our sales effort was this year
- 46 sales for over $310,000 in revenue, plus another $110,000
in commitments for the following year. Having worked with other
vendors in the past, we’d been down this road before. But
the training and sales expertise that PMC brings to the table
truly makes the difference. And, on top of that, our sales are
solid so we don’t have a lot of churn. My staff has a great
time working with the PMC reps when they are here and their program
is an integral part of our yearly sales strategy.”
Marian
Long, Advertising Director
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Selling
New Advertisers
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“One
of the great sales strategies we find with PMC is their willingness
to call on non-advertisers. They do a terrific job in helping our
reps create prospect lists as well as working with us to ‘think
outside the box’ for different types of accounts to call on.
We’ve been able to sell brand new advertisers into our paper
because of the work PMC does with our reps – and new accounts
to us are worth their weight in gold.”
Ellen
Ishmael, Publisher
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Making
A Difference
“When I became Ad Director I inherited a sales team
that needed some help. I had some brand new reps on board, as well as
some veterans – each working independently of each other, many just
going through the motions. They really didn’t believe in themselves
nor did they know how much they could accomplish if they would work as
a team.
I truly
believe that the sales support we received with PMC was the
catalyst to bringing my reps together. Their sales effort created
enthusiasm, excitement and a camaraderie that we did not have
before. We sold out the book in 8 working days – but the
true benefit continued long after PMC wrapped up the sales effort.
In this last year we have consistently made or exceeded our
budget each month and my reps now work together as a team. Best
of all, our paper is one of the shining stars in our group.
PMC truly made a difference at our paper.”
Larry
Dovichi, Advertising Director
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Sales Training
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“…The
training and sales materials, including samples and layout specs
were stellar and provided a jump start to selling a year’s
worth of advertising in 12 selling days. The effort brought
in more than $100,000 in new or additional revenue.”
Jim
Gainey, Advertising Director
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Building
Relationships
“At our first meeting we talked about our culture
at the Register-Guard and how important it was for us to build relationships
first with people and companies with whom we might do business. We want
to make sure that our selling and business philosophies are a good fit
because we look for long term partnerships…
Our
TV magazine had very little advertising in it when you first approached
us. Your gentle recommendations to our editorial group were very
helpful in tweaking the layout to better fit advertisers’
needs. Your work with our sales group was excellent. From the
initial guidance with our management team as to how the entire
process would work. Through helping us prospect for the right
kind of account to the actual sales effort and follow up –
it was an easy and seamless integration between your sales approach
and our consultative selling style and we increased revenue by
over $100,000 the first year and every year thereafter.” |
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Michael
Raz, Advertising Director
High
Energy Sales – Great Results
I have now used PMC in both a small community market and a large metro
market. The results at both have been incredible. Not only did we gain
incredible new business revenue in both markets, but the staffs benefited
from the training and in-the field experiences with PMC as well.
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PMC
sales are immediate, measurable, and truly new business. They bring
a high-energy sales approach to cold and warm calls alike. PMC truly
helps energize your staff in an area that is all too often ignored…PMC
delivers results!
Jason Taylor,
Advertising Director |
“We’ve
worked with PMC for the past 20 years and find that your design
team consistently offers us new layout ideas and feature updates.
Our TV magazine is tremendously successful from both a reader
and advertiser perspective. And is probably one of the few in
the country that actually makes money.”
Bob
Vickrey, Vice President Sales and Marketing
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Professional,
Goal Oriented Sales Staff
“My staff is made up of hard working, goal driven
individuals. I thought any sales rep you sent me would have a hard time
keeping up with them. It was the other way around. My staff had a hard
time keeping up with your rep. She was at all times professional and made
the sales process fun for the reps and customers.”
Debbie Howell,
Retail Advertising Manager
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