Print Marketing Concepts, Inc.

TV Magazine

Our sales program is designed to sell new and incremental advertising into your TV magazine for 26 or 52 weeks.

PMC works with all size newspapers – including those with circulations less than 10,000 to those over 200,000. Each year we sell millions of dollars in local advertising for our clients across the United States.

Our sales program includes:

A quick, two week sales blitz coupled with year long sales support as needed to build or maintain revenues. Sales training and tools that include sales and prospecting tips, overcoming objections, sample ads and features and benefits of the TV magazine.

Customized sales presentations to non-advertisers, inactive accounts and current advertisers with an enthusiastic PMC sales consultant.

TV Magazine

Weekly sales contests to build and sustain enthusiasm during the sales blitz.
Great promotion ideas and contests to draw readers into your TV Magazine.

And, as an added bonus, cutting edge design consulting with new layout ideas and recommendations to improve your TV magazine and/or help reduce its weekly cost.

The Benefits To Your Paper Are:

The development of new and additional revenues from accounts not running a weekly schedule.

Proven, practical sales tips plus ideas to reduce advertising churn in order to retain the long term advertising commitments.

Valuable infield sales training for your staff during sales calls with our professional sales consultants.

Our sales program is a fun and exciting way to generate new revenues for your paper!

Small Market Program
Designed for smaller circulation papers and weeklies

Imagine a training program for your sales staff that puts dollars toward your bottom line (in one week) and guarantees that we’ll help your staff sell enough advertising to pay for our services. This is a no-risk, win-win program for smaller circulation newspapers.

This sales program includes:

Design consulting with recommendations for a more reader and advertiser friendly product as well as suggestions to make it as cost efficient as possible.

Sales training and in-field coaching for your staff.

Website access for spec ads and sales tips.

A guarantee that we will sell enough advertising to cover our fee.

Daily TV Grids

Are you looking for ways to generate revenue on your daily pages that carry prime time TV programming? Would you like for these pages to be more informational and advertiser friendly?

This program will enhance your newspaper’s entertainment pages, give your reps something new to sell and improve your bottom line. It’s a huge win for everyone - including the advertisers.

This program includes:

A huge menu of features and breakouts for these pages. You choose the content that reflects the lifestyles and interests of your community

Design and layout suggestions for each page, leaving space for modular sized ads

Sales help, if you’d like. We can come in and work with your staff for up to two weeks. We guarantee that we’ll sell enough advertising to pay for the program (and then some!).

We believe “The best thing on television is in your daily paper.”

Niche Products

PMC’s strength is in selling local advertising through coordinated sales blitzes. We’ve been successful in kicking off new initiatives as well as coming in to revitalize a more mature product.

We offer:

A features & benefits sales approach.
Indepth prospecting from competing media.
Infield coaching for your reps.