Print Marketing Concepts, Inc. has served the newspaper and television industries successfully since 1984. Although PMC got its start by providing quality television magazine supplements and information to newspapers across the United States, it has since evolved, providing local sales support to retail advertising departments for both the core newspaper and niche products.

PMC is owned by its three managing partners, Sue Beck, Robin Good and Greg Wickliff. They bring many years of experience with newspapers, advertising sales, media trends, and sales training to PMC and the clients we serve. PMC offers these and other programs:

This audience-based sales program has generated millions of dollars in new business for our client newspapers. We work with your inactive and underperforming accounts by talking with them about how to market their business during these challenging times, the needs and wants of different consumer groups and who has spending power today. We also discuss the power of print/online advertising and the value of frequency and your paper’s footprint in the market. At the end of the program several limited time offers are presented that will help these small businesses effectively and efficiently reach their target customer through your paper’s products and services. This high energy program helps highlight your strengths, generate enthusiasm for your products, recapture lost business and build your small account base.

A turnkey direct mail program for shared or solo mail. We handle everything from printing, to buying or managing mailing lists, to creative, to sorting and mailing. We offer you wholesale pricing that you can mark up and still be competitive. Your reps work directly with your advertisers in selling the program. You provide us with the artwork and an in-home date and we’ll handle everything else. There are no up-front costs to you! We'll create customized rate sheets and send each rep a Smart Mail 101 resource guide along with other sales collateral. If needed, we'll even help train your reps. You'll be ready to sell in a matter of days.

With this program we sell your newspaper’s website to your reps and your advertisers. Because your site has the benefit of being part of a trusted local medium, we capitalize on that as well as our knowledge  of this special sale and customer. We teach your reps the online sell, offer pure play and bundled buys with print, and then make limited time offers to a select group of advertisers to sell roughly 50-60% of your inventory. By arming your print sales reps with the proper tools, knowledge and some aid on calls, we will have them selling the remaining inventory in no time at all.

Take another look at your TV magazine - is it delivering the dollars you want it to?  Is there a positive focus to your sales effort?  We work with papers all over the USA and we bring the focus, design, ideas and success to a part of your newspaper that is often forgotten.

From design expertise, to coordinating and conducting sales blitzes, to sales training, to specialty products, to production services, to syndicating content and brokering printing - we do it with extensive knowledge and experience with the newspaper, television and advertising industries. PMC is also involved in syndicating content for the newspaper industry, as well as website development for our affiliated websites.  

Today we work with more than 140 newspapers across the country and reach over 13 million households. Our focus continues to be our newspaper clients and their clients: the newspaper reader and advertiser.